If you haven’t heard of the Kardashians, it can only mean one of two things: you’ve been living under a rock your entire life, or you’re still golden, Ponyboy, and should at all costs keep it that way. Unfortunately, this is not the case for most of us since, like most everyone else in the twenty-first century, we use social media and are thus forced to endure the Wrath of the Kardashian.

        For those of you who have not heard of the Kardashians before, you’re not missing much. They are a family — scratch that, a cult of egotistical, vain, conceited people — who offer little to the world in the way of substance. And when I say “substance,” I simply mean content that is actually worth sharing — anything with a storyline that isn’t brainless noise.

        Just this past season, the opening episode of their hit show “Keeping Up With the Kardashians” had 2.5 million viewers tune in to watch, according to The Wrap. While this is simply the sign of a successful television program, I cannot help but ask one simple question: WHY?! I find it hard to comprehend exactly why 2.5 million people tune in to watch this garbage.

        Now let it be known that I have seen the show more times that I would like to admit. The show is just their family sitting around talking about their love lives, announcing the “epiphanies” they’ve had about some grander truth (and no, I don’t mean Scientology), fighting, and crying with one another over nothing. And yet without fail millions of people tune in. I think people tune in because the show gives the average person a rare glimpse into what it is like to be rich and famous.

The only way I can think to describe this haphazard mixing of drama is to compare it to a fiery car accident. For some reason, you just can’t look away. You know you probably shouldn’t look, but you throw caution to the wind and watch it burn. And because every episode becomes more absurd, we cannot help but tune in every week to watch it all crumble again.

        I don’t blame the Kardashians. I really don’t. I mean, if I were getting paid as much money as they are to appear on a show just to have millions of people watch me get in fights with my brother and parents, I’d totally do it.

The worst part of the whole Kardashian trend is that we enable them to act the way they do. We give them power by tuning in to watch.

        Because, let’s face it, in all honesty they don’t deserve to be famous. They’ve done nothing to earn it.  Kim is only famous because of her sex tape in 2007 with rapper Ray-J. That same year, eight months after the sex tape was leaked, “Keeping Up With The Kardashians” aired on the E! Network. Ever since then the Kardashians have ridden their fame all the way to the tippy-top of the A-List.

        And everyone still buys into it! They are famous for being famous. Their lives are a hurricane of media and drama, engulfing everything around it and simultaneously taking us along for the ride. And while we’re all busy trying to figure out what the hell is going on, they’re in the eye of the storm swimming in their money.

I hate the Kardashians. I think that they represent everything that is wrong in America today. They possess the qualities that, in my opinion, are the worst qualities shared by modern Americans. They are self-obsessed, unintelligent, irritating, beautiful people. And in the midst of all this power, they offer nothing in the way of meaningful social growth.

Do you want to know the worst part? And they will never read this article, never even know this article exists.  They will continue to dominate popular culture, be beautiful, have millions of fans, and make money being worthless.